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Digital Consultants work in a variety of fields, including digital marketing, content strategy, search engine optimization (SEO), social networking, project management and more. His aim is to support companies in their digital transformation by proposing solutions tailored to their sector of activity.
The Digital Consultant must possess technical and functional skills, particularly in digital marketing, communications, data analysis and project management. He or she must also be creative, able to adapt quickly to technological developments and be a driving force behind proposals.
The role of the Digital Consultant is to analyze the company's needs and propose appropriate digital solutions. He or she must also support teams in implementing projects and ensuring their successful completion. Finally, he or she must be able to measure the impact of these projects on the company's business.
The objectives of a Digital Consultant are manifold: developing a company's visibility on the Internet, generating website traffic, increasing online sales, improving customer relations, etc. KPIs (Key Performance Indicators) are used to measure the effectiveness of actions taken, enabling the digital strategy to be adjusted accordingly.
An entry-level Digital Consultant can expect a gross annual salary of between 30,000 and 40,000 euros. With experience, this can rise to 70,000 euros per year [2].
Digital Consultants can progress to positions such as Digital Project Manager, Digital Marketing Manager or Digital Director. They may also choose to specialize in a specific digital field, such as search engine optimization or online advertising campaign management.
The Digital Consultant works closely with the company's internal teams, such as the marketing department, communications department, IT department and so on. They may also work with external service providers, such as web agencies or freelancers.
The Digital Consultant is a key professional for companies wishing to expand into the digital marketplace. In addition to solid technical and functional skills, they need to be creative, adaptable and proactive. With attractive remuneration packages and interesting career prospects, the Digital Consultant profession offers excellent career opportunities for talented individuals wishing to invest in the digital field.
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