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The Web Analyst profession is constantly evolving and increasingly sought after by companies. According to a study by APEC (Association pour l'Emploi des Cadres), the number of recruitments for this position increased by 23% in 2020 in France.
To become a Web Analyst, you need skills in data analysis, digital marketing and statistics. Curiosity and the ability to work as part of a team are also important.
The Web Analyst is responsible for collecting, analyzing and interpreting data relating to a company's website. They must understand user behavior and suggest improvements to optimize the user experience.
The Web Analyst's objectives are to measure the effectiveness of marketing campaigns, optimize conversion and maximize sales. To achieve this, they use key performance indicators (KPIs) such as conversion rate, bounce rate and time spent on site.
The average salary for a junior Web Analyst in France is €30,000 gross per year, while a senior Web Analyst can earn up to €70,000 gross per year.
Career options include Team Manager or Digital Marketing Director.
The Web Analyst generally works under the supervision of the Resp. of Digital Marketing or the Resp. of Communications. They also work with the web development, design and content teams.
Web Analyst is an exciting and constantly evolving profession. With the digital transformation of companies, it's increasingly important to have a specialist in data analysis to understand user behavior and improve the user experience. If you're curious, organized and passionate about digital, this is the job for you!
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